Project

Everyday Theory

Social science theory system for strategic thinkers.

An interactive tool mapping 141 theories across eight disciplines: psychology, anthropology, sociology, human geography, economics, communications, marketing theory, and organizational theory. Built for strategists who think across disciplines.

Three levels of abstraction. Paradigms at the top, core theories in the middle, key concepts at the bottom. Connected by how they extend, contradict, parallel, apply to, or operationalize one another. Paste a brief, describe a challenge, and the AI layer surfaces relevant theories, a flavor profile of the intellectual territory, and strategy starters.

141 Theories
8 Disciplines
3 Abstraction Levels
Explore the Map