Point of View

POV

Published thinking on culture, strategy, and sound. Plus panels, talks, and the occasional stage.

Writing

Published Work

2026 Thoughts/Musings

What They Already Believe

Why the most important variable in any brand strategy isn't what people don't know. It's what they already believe. An argument for treating belief change and awareness as fundamentally different strategic jobs.

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2026 Thoughts/Musings

Press Play, Own Nothing

Buy means something different now. A personal and strategic look at what streaming promised, what it took, and what people are building in response.

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2026 Thoughts/Musings

Schema, Not Zeitgeist: Why I Built Everyday Theory

An argument for grounding creative briefs in academic theory instead of the zeitgeist, and the story behind Everyday Theory, an interactive tool mapping 141 behavioral and cultural theories across eight disciplines.

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April 2026 Chemistry Agency

Sonic Branding: Built to be Heard and Remembered

A deep dive into sonic branding as a strategic, system-level brand asset. Covers the neuroscience of sound, effectiveness research from Ipsos and System1, and case studies from Mastercard and Tostitos. The argument: audio is infrastructure, not decoration.

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2023 Chemistry Agency

ChatGPT POV

An agency POV on ChatGPT written in early 2023, examining what the tool is, how marketers were adopting it, and nine forecasts for how generative AI would impact marketing and advertising. Partially written by ChatGPT itself.

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June 2019 Nebo Agency

Wink or Twitch: The Case for Ethnography in Communications

How anthropology's core research method can be a marketer's most valuable tool. Draws on Clifford Geertz, case studies from Lego and General Mills, and digital ethnography to argue for thicker, more human research in advertising.

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March 2019 Nebo Agency

No More Mad Men: Redefining Masculinity for the Modern Millennial

An examination of how millennial men are reshaping what masculinity means, and how brands from Gillette to Bonobos are responding. Part personal essay, part cultural strategy analysis, part brand audit.

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Speaking

Panels & Talks

Creative Resilience panel at WAATBP, June 2025
June 2025

Creative Resilience

Where Are All the Black People (WAATBP)

Panelist at The One Club for Creativity Atlanta Chapter event, discussing creative resilience in the industry.

With Asmirh Davis (Majority), Brian Wright (Six Degrees), Ashley Andrews (R/GA). Moderated by Mike Jordan (AJC/UATL).

Creativity & Belonging in Atlanta event, 4A's 4ATL
2024

Creativity & Belonging in Atlanta

4A's 4ATL

Represented Chemistry alongside Chris Breen at this half-day conference exploring how to make meaningful creative work in Atlanta.

For the Forward Live, iris Worldwide Chicago, April 2022
April 2022

For the Forward Live

iris Worldwide, Chicago

Presented SXSW 2022 takeaways on resilience and serendipity at iris's Chicago office alongside Jordan Harper and Sean Jolliffe.

Recognition

Selected Recognition

2021

Top 50 Black Creatives on the Rise

Named by the African American Marketing Association.

Research

Academic Work

2015 University of
South Carolina

African American Students and the Environment: A Narrative Autoethnography

Undergraduate senior thesis investigating how personal experiences shape African American college students' views of environmentalism. A qualitative narrative autoethnography guided by critical race theory, conducted at the University of South Carolina and Clemson University.

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