Eight years of brand, creative, and cultural strategy across healthcare, sports, financial services, consumer tech, utilities, telecom, insurance, higher education, QSR, and more.
Promoted from Senior Brand Strategist to Associate Director to Strategy Director. Led strategy for Atlanta United, Atlanta Falcons, Children's Healthcare of Atlanta, CG Insurance, Georgia Power, Grady Health, Krystal, Mercer University and School of Medicine, Siemens Energy & new business. Strategist on teams that won 2x Gold ADDYs, 1x Bronze ADDY, 1x Telly Award (Silver) and Shorty Award Bronze Finalists.
Led strategy for Adidas, Airo, Samsung, and Samsonite. Drove strategic planning across key accounts and new business pitches. Produced the agency's first owned audio NFT.
Grew from Social Media Specialist to Digital Strategist & Voice Team Lead. Led strategy for Cox Communications, Georgia Department of Transportation, Kwalu, Atlanta University Center, Spelman College, Contec, Contec Healthcare, and Promise All Atlanta Children Thrive (PAACT). Won the 2022 AMY Advertising for Change Award. Composed the theme track for the agency's podcast, Paid Media Coffee. Launched the agency's voice marketing team.
Researched and developed intelligence reports with future-focused brand and trend insights. Collected and curated cultural signals for internal and client databases. Contributed writing to understand macro- and micro-cultural, media, and technology trends.
Built strategy from client brief to creative brief for Wells Fargo, HP, and Uncle Ben's (MARS). Developed creative assets and delivered campaign pitches to agency leadership.
Awarded by the Advertising Research Foundation for excellence in research-led advertising. Won for CG Insurance.
Read moreStrategist on teams recognized by the American Advertising Awards.
Won for Promise All Atlanta Children Thrive (PAACT). The case, "Investing in Atlanta's Future, One Click at a Time," represented the citywide alliance of public and private partners collaborating to improve learning, health, and well-being outcomes for Atlanta's youngest children and their families.
View past winnersMaster's Degree, Strategic Communications Management
Bachelor's Degree, Anthropology with Geography minor. Departmental Honors. Undergraduate senior thesis: a qualitative narrative inquiry about African American students and environmentalism.
Experiential Learning Cohort 1 (School of Stolen Genius). Sweathead Summer Camp.